New Survey Reveals 55% of Canadians Have a Future Vacation on Their Holiday Wish List

The survey uncovered that more than half (55%) of Canadians would like to receive the gift of a future vacation or travel certificate this holiday season.

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The survey uncovered that more than half (55%) of Canadians would like to receive the gift of a future vacation or travel certificate this holiday season. What's more, of those respondents, nine-in-ten (89%) indicated they would be interested in being gifted an all inclusive getaway. The survey was conducted by Sunwing among members of the Angus Reid Forum between November 16-17, 2020, with a representative sample of 1,507 Canadians, in both English and French.

"Our research shows that many Canadians would love to receive the gift of a future vacation experience this holiday season," said Samantha Taylor, Chief Marketing Officer of Sunwing Travel Group.

Additional survey insights include:

  • 18-34 year olds were most interested in receiving a future travel gift, with 59% of respondents in that age bracket indicating they would be open to being gifted a future vacation or travel certificate this holiday season;
  • Respondents from Alberta (64%), British Columbia (58%) and Quebec (57%) were most interested in receiving a vacation gift this holiday season;
  • Among 35-54 year olds who said they wanted to receive a future vacation gift this holiday season, 93% said they would want an all inclusive vacation;


Among Ontarians who said they wanted to receive a vacation gift this holiday season, 93% indicated they would like to receive an all inclusive getaway.

Canadians can check everyone off their gift list with packages tailored towards all travel styles, whether they're shopping for a romantic retreat or an adventure-filled getaway. Those looking for the perfect gift can also take advantage of impressive savings on vacation packages throughout the month of December.