Food bank awareness campaign promoted by Investors Group
"National awareness campaign commitment totals more than $1 million over past 3 years"
Toronto, ON – December 9, 2005: The Canadian Association of Food Banks (CAFB) and Investors Group fight against hunger in Canada is in it’s third year with the annual Food for Thought campaign raising awareness of the role of food banks in providing emergency groceries for hungry children and other Canadians in need.
The Investors Group 2005 campaign features a national advertising campaign using outdoor advertisements in major cities across the country. In addition, Investors Group offices in communities across the country are working with local food banks to stage a wide variety of community events to raise awareness and collect donations.
“Hunger exists in every community throughout Canada. We are concerned that the situation will only worsen this winter, given the rise in the cost of living and especially the cost of energy. We are grateful for partners like Investors Group who are showing a continued commitment to raising awareness on a national as well as on local level”, says Charles Seiden, Executive Director of CAFB.
The $350,000 national food bank awareness advertising campaign funded by Investors Group again this year, pushes the three year total commitment to approximately $1.1 million dollars. The advertising campaign, focused on a reminder that 800,000 Canadians use a food bank every month, involves 498 outdoor advertisements in 19 cities. The advertising blitz began in mid-November and will be completed prior to Christmas.
“The national awareness campaign is very important to help raise awareness of the hunger problem across Canada”, said Richard Irish, Assistant Vice-President of Community Affairs for Investors Group. “At the community level, the hands-on work at local events organized by Investors Group volunteers and involving a spectrum of community volunteers, local businesses and corporations make a real difference on an ongoing basis.”
The CAFB is the umbrella organization representing 235 member food banks in every province and territory across Canada. Last year CAFB moved over 10 million pounds of food industry donations to its members through the National Food Sharing System which facilitates the sharing and distribution of major food industry donations across Canada. The CAFB receives no financial assistance from any level of government.
Investors Group is a national leader in delivering personalized financial solutions to close to one million Canadians, through a network of approximately 3,500 Consultants located in over 100 Financial Planning Centres. In addition to an exclusive family of mutual funds, managed asset and other investment vehicles, Investors Group offers a wide range of mortgage, insurance, brokerage and banking services. Investors Group is a member of the IGM Financial Inc. (TSX: IGM) group of companies.
| For more information contact: | ||
|---|---|---|
| Charles Seiden Canadian Assoc. of Food Banks (416) 203-9241 mvansoelen@environicspr.com |
Ron Arnst Media Relations (204) 956-3364 ron.arnst@investorsgroup.com |
Mike Van Soelen Environics Communications (416) 969-2717 mvansoelen@environicspr.com |
