In Their Own Words: Ken Hendriks, CFP
A thriving practice built on innovative marketing and trust
Ken Hendriks, CFP, Senior Financial Consultant, Niagara
Ken Hendriks had a lot to celebrate this past June—a momentous month that marked his 10th anniversary with Investors Group and the birth of his second child. Ken believes his success is based on "a real passion for what I do. I've enjoyed every minute of 'making a difference' in peoples' lives. When you act in a client's best interests, everything else falls into place. I try to build trust quickly, nurture it over time, and deliver a full financial plan that encompasses all aspects of each client's financial life."
Ken is also a strong advocate of innovative marketing strategies. "In fact, during last year's difficult market, I actually invested three to four times as much in advertising—and the results are showing up.
"I've added nearly half of my top clients through the twice yearly client/guest dinners I host at various upscale restaurants and wineries. It's a great way to meet friends and colleagues of my best clients in a non-threatening atmosphere—and the cost/return ratio is outstanding. I've spent about $25,000 on these events over the past two years and they've so far returned $150,000 in income. And that's an income stream that will continue and grow through the years."
Ken finds it is actually easier to attract new clients in a difficult market. "Many people are disenchanted with their current advisor and open to the extra value I can provide. It's also important to be proactive with existing clients. When you believe the market will turn around and you use the terrific tools Investors Group puts in your hands, you will succeed regardless of the inevitable market fluctuations."
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